ANA GENEROSO




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anabiageneroso@gmail.com


Ana Generoso is an Brazilian-Italian graphic designer from Belo Horizonte currently based in the Netherlands. With experience in design studios, in-house, and freelancing, she specializes in branding for local and global brands.

She believes curiosity is the main driver of her work. As an observer of daily life, she finds delight in the ordinary. Beyond creating visual solutions, she strives to participate in culturally relevant, socio-political, human-centered, ethical projects.


@forgotten.diaries





















2025 © Ana Generoso

ABOUT




Education
Pre-Master Programme at Design Academy Eidnhoven (DAE) 2025-2026

Post-Graduate Program on Visual Identities at UNIBH 2024-2025

Marketing Certificate IV @ Entrepreneur Education Australia 2022 - 2023

Bachelor's Degree in Graphic Design @ Centro Universitário Una 2019 - 2022




Employment Mid-weight Designer 
at Aprender Design  
march 2025 - now

Freelancer
feb 2024 - now

Designer
Hardy Design
jul 2021 - aug 2022

Jr. Designer at  Quartel Design
 — Design Intern
feb 2020 - jun 2020 
jul 2019 - jan 2020

Jr. Designer at Sólides
—  Mkt Intern
jan 2019 - may 2019 
aug 2017 - dec 2018




Short courses2025
Decoding Identities w/ Carlos Bocai & Julia B. Aguiar @ Aprender Design

2024
Scalable Design Systems in Figma w/ Felipe Barbosa @ Platô

2024
Art Direction Fundamentals w/ Du Nieto  @ Aprender Design









anabiageneroso@gmail.com

WORK






1.    Blastic Magazine( 2024 )  
Self Initiated Publication

Blastic means a combining form, meaning “having a given type or number of buds, cells, or cell layers” or “ undergoing a given type of development,” The magazine highlights topics around the politics of the study of fungi (mycology) and celebrates artists inspired by nature, psychedelic therapy, sustainability, and, essentially, all things mushroom.





2.    Gingi
( 2025 )
Visual identity

Gingi is a canned, ready-to drink, flavored gin and tonic. It’s identity is flexible and dynamic, filled with stickers and patterns as graphic elements. Gingi is promotes music, events, and non-profit organizations related to alcoholism and mental health. It also sells merch items such as deck cards, lighters, shirts and more.





3.    A Metamorfose
( 2024 )  
Self Initiated book redesign

For the design, a large, broken title being “infested” with cockroaches, since most of our collective imagery of this book involves the main character morphing into one. For the spreads, images related to the content and texts wrapped closely around the photos to further emphasize contamination.





4.    Vista do Morro
( 2022 )
Visual identity 
Creative Direction by Hardy Design

“Vista do Morro,” which translates to “View from the Hill”, is an upcoming residential condominium in MG, Brazil. Offering comfort, security and contact with nature, it is distinguished by its breathtaking natural surroundings and panoramic views from the mountaintops. 

The project was driven by the aspiration to create an elegant and luxurious brand that conveys the exclusivity of its future homes. To manifest this vision, we conceptualized the idea of a window framing the word “do” and chose a color palette inspired by the sun, clouds and greenery.



5.    Togo Films
( 2021 )
Visual identity 

Togo Films is an innovative video production company with the aim of modernizing Brazilian music videos in particular. We chose the archetype 
of the explorer to translate the mission of Togo Films - independent thinkers with strong visions who seek adrenaline and transformation. It was important to translate this information into a simple but refined system. 
Designs with a mix of sans and serif typefaces, layouts using grids reminiscent of an analog composition, and the dragon illustration,
 which represents power, omniscience, and luck.





6.    gecrochê
( 2021 )
Visual identity 

Vibrant brand universe for an independent crochet brand of one-of-a-kind accessories and apparel. Gecrochê celebrates girlhood, hand-making, play, personality and togetherness.








© Ana GenerosoGraphic Design Works (2025)